Th e recognition of Chinese fashion needs to come both from outside and from within China (Finnane 2008) in order to overcome the stereotype of a Chinese ‘lack of taste’ and the bad connotation of ‘Made in China’ (Segre Reinach 2011). Th at’s why Parent chose the provocative named for his blog. Style is the capability of choosing and mixing garments in order to perform oneself; being fashionable is sporting a brand that reassures you about your taste, and in the case of the Chinese, gives you ‘face’, or respectability. I do not know if the Younik store is still selling only Chinese fashion and expressing all the nuances of contemporary Chinese style. In 2009, it wasn’t clear whether the owner of the shop intended to continue with Parent’s strategy or if he was going to add Chinese objects, such as jade vases in the