The entry provides an outline of the way women's magazines, as female identity-marking commodities, have been studied by both feminist theorists and movements. Women's magazines have been sometimes interpreted as feminist tools, for their contributing to the rise of lecturers' consciousness of their identity as "women"; nevertheless, in most cases they have been accused to justify patriarchal structures and imaginaries. The essay explores the major criticisms that have been addressed by feminist theorists towards mass-distributed women’s magazines in the industrial time.