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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Archivio della ricer...arrow_drop_down
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Archivio della ricerca- Università di Roma La Sapienza
Part of book or chapter of book . 2019
Full-Text: https://iris.uniroma1.it/request-item?handle=11573/1265573&bitstreamId=e3835321-5e30-15e8-e053-a505fe0a3de9
Data sources: Archivio della ricerca- Università di Roma La Sapienza
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
Archivio della ricerca- Università di Roma La Sapienza
Part of book or chapter of book . 2019
Data sources: Archivio della ricerca- Università di Roma La Sapienza
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TRANSMEDIA, STORYTELLING, SOCIAL: RACCONTARE IL SANGIOVESE

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 01 Jan 2019 Italy Italian Publisher:fausto lupetti editore
Authors: giovanni ciofalo; silvia leonzi; valerio di paola;

handle: 11573/1747850 , 11573/1265573

TRANSMEDIA, STORYTELLING, SOCIAL: RACCONTARE IL SANGIOVESE

Abstract

Nell’attuale media system, la convergenza tecnologica e la convergenza culturale sono alla base di nuove dinamiche di produzione e consumo. Standardizzazione e creatività collaborano nella creazione di forme e contenuti, capaci di fidelizzare pubblici e di aggregare tribù di fan, in un gioco di rimandi tra media mainstream e Social media: un'applicazione pratica al mondo e al mercato del vino.

Country
Italy
Related Organizations
Keywords

transmedia; social media studies; marketing, Storytelling; Digitale; Sangiovese

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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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