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Territorial marketing as a vehicle for the development of a territory

Authors: GIANNINI, MARCO;

Territorial marketing as a vehicle for the development of a territory

Abstract

The cultural district in territorial development processes consents to develop business models across sectors, related to the characteristics of an area and the use of artistic and cultural component as a stimulus for cross-fertilization of ideas, initiatives, projects with the involvement of public, private, profit and non-profit organizations. For the enhance of cultural resources and local development it is necessary to carry out intervention policies and strategies based on "make system" between all parties involved and, then, generate an integrated supply system between all resources in the area (cultural, environmental, infrastructure and productive activities).

Country
Italy
Related Organizations
Keywords

Territorial marketing, territorial development

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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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