Globally, a multitude of peer-to-peer businesses are disrupting traditional eco- nomic models and threatening established markets including hospitality, trans- portation, and banking among many others. While certainly, the appetite of consumers to the sharing economy is the main driver to the fast evolving markets, the factors that have accelerated the adoption of collaborative con- sumption have been founded on the development of leading technologies that enable a better user experience while creating a strong feeling of trust and con- venience.