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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Archivio istituziona...arrow_drop_down
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Archivio istituzionale della Ricerca - Bocconi
Book . 2005
Data sources: Archivio istituzionale della Ricerca - Bocconi
Claim

MARKETING MEDITERRANEE ET POSTMODERNITE

descriptionPublicationkeyboard_double_arrow_right Book 01 Jan 2005 Italy French Publisher:Editions Euromed Marseille
Authors: CARU', ANTONELLA; COVA B; SILVA F.;

handle: 11565/55020

MARKETING MEDITERRANEE ET POSTMODERNITE

Abstract

Tra i movimenti che da qualche anno si interrogano sul pensiero di marketing dominante, alcuni approfondiscono una prospettiva di tipo euro-mediterraneo. Il libro si interroga sui principi e la prossimità tra questa e il pensiero postmoderno del marketing, al fine di contrubuire alla comprensione dei fenomeni di consumo contemporanei

Country
Italy
Related Organizations
Keywords

Postmodernità; Pensiero Mediterraneo Consumo Postomedrno; Marketing Postmoderno

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Related to Research communities
The European University of Social Sciences
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