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Archivio istituzionale della Ricerca - Bocconi
Part of book or chapter of book . 2024
Full-Text: https://iris.unibocconi.it/bitstream/11565/4069862/1/CAP1%20Fedelta.pdf
Data sources: Archivio istituzionale della Ricerca - Bocconi
Claim

Customer loyalty : introduzione

descriptionPublicationkeyboard_double_arrow_right Part of book or chapter of book 01 Jan 2024 Italy Italian Publisher:Egea
Authors: Busacca, Bruno; Castaldo, Sandro;

handle: 11565/4069862

Customer loyalty : introduzione

Abstract

Il capitolo analizza il concetto di fedeltà del cliente, le sue dimensioni analitiche, le metodologie di misurazione e l'impatto sul valore aziendale

Country
Italy
Related Organizations
Keywords

FEDELTÀ, LOYALTY PROGRAMS, LOYALTY MANAGEMENT. MISURAZIONE

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Related to Research communities
The European University of Social Sciences
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