
handle: 11565/379391
Il libro presenta un inquadramento del target migrante e del relativo sistema di offerta realizzato dalle imprese operanti nel contesto italiano. L'opera propone anche alcuni approfondimenti tematici, spaziando dal tema dell'islam marketing a quello delle seconde generazioni di stranieri. Infine, integra anche dati di ricerca empirica originali.
MARKETING ETNICO; WELCOME MARKETING; IMMIGRAZIONE
MARKETING ETNICO; WELCOME MARKETING; IMMIGRAZIONE
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