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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao IRIS - Università de...arrow_drop_down
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IRIS - Università degli Studi di Verona
Book . 2010
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Monografie Istituzionali d'Impresa

descriptionPublicationkeyboard_double_arrow_right Book 01 Jan 2010 Italian Publisher:QuiEdit Verona
Authors: MAGAGNINO, Mario; Foroni Lorena;

handle: 11562/433951

Monografie Istituzionali d'Impresa

Abstract

Il libro per la prima volta tratta lo strumento Monografie Istituzionali d'Impresa nell'ambito della Comunicazione aziendale. Si parte dalla definizione di Monografie d'Impresa, all'uso in chiave di marketing e pr, per concludersi il percorso con una ricerca sulle aziende della provincia di Mantova. La ricerca ha messo in risalto l'uso e l'ignoranza che avvolge la Monografia d'Impresa.

Related Organizations
Keywords

monografie istituzionali d'impresa; OMI Osservatorio Monografie d'Impresa; advertising istituzionale

  • BIP!
    Impact byBIP!
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    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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