Thesis (PhD(Transport Engineering))--University of South Australia, 2020. Includes bibliographical references (pages 193-201) Bus transit corridors (BTCs) can be considered as an alternative to rail corridors in facilitating transit-oriented developments (TODs). This research investigated a major arterial road in metropolitan Adelaide to understand its potential as a BTC. The capacity of the study route was analysed against the design standards of a BTC. It was found that the BTC can deliver an improvement of up to 33% in on-vehicle travel times (TT). To understand the attractiveness of the improved bus services compared to private cars, a public survey was conducted using a discrete choice experiment method. The collected stated-choice data were used in discrete choice modelling, which identified the improved peak TT and service frequencies as influential factors in people’s choice-making decisions. It also found the proposed BTC to have potential for facilitating future TODs at the major transit nodes.