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Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2015 Australia English Publisher:Australia : Winetitles Media

handle: 11541.2/117314

Trial-purchase-repurchase of the brand: How does a cellar door visit impact future sales?

Abstract

The article presents charts and tables showing trial-purchase-repurchase of the wine brands in Australia including data on changes in overall wine consumation and in consumption of the region's wines of origin after visit to cellar door of winery, and change in attitude towards visited wine region.

Country
Australia
Related Organizations
Keywords

Brand name products--Marketing, Wine--Marketing, Wineries--Economic aspects

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Powered by OpenAIRE graph
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
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