Country of origin effects on consumers' perception, Thailand

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Thesis . 2009

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Country of origin effects on consumers' perception, Thailand

descriptionPublicationkeyboard_double_arrow_right Thesis 01 Jan 2009 Australia English

handle: 11541.2/115849

Country of origin effects on consumers' perception, Thailand

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Abstract

Thesis (DBusinessAdministration)--University of South Australia, 2009. Paper no. 1.: A literature review: country of origin (COO) effects on consumer perception -- paper no. 2.: The effect of country manufacture (COM) on consumers' behavioral intention to buy imported versus locally assembled automobile in Thailand -- paper no. 3.: The effect of country of manufacture (COM) on consumers' behavioral intention to buy imported versus locally assembled automobile in Thailand: marketing implication. This portfolio comprises three research papers on the effect of country of origin (COO) on consumer behavior in Thailand.

Country

Australia

Related Organizations

University of South Australia
Australia

Keywords

Consumers, Consumer behavior

Impact byBIP!

	selected citations These citations are derived from selected sources. This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	0
	popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.	Average
	influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).	Average
	impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.	Average