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The Effect Of Corporate Reputation On Organizational Citizenship Behaviour

Authors: Akturan, Abdülkadir; Şevik, Neslihan;

The Effect Of Corporate Reputation On Organizational Citizenship Behaviour

Abstract

There is a growing interest of academicians and practitioners for corporate reputation since it is an important factor, which creates beneficial outcomes for the firms. In the literature, corporate reputation is studied on the ground of external stakeholders. However, employees as internal stakeholders are also as important as the external ones, and we know little about how corporate reputation affects employees’ organizational behaviors. This study purposes to fulfill that gap and aims to identify the effect of corporate reputation an organizational citizenship behavior (OCB). As a result of the study, it was found that corporation reputation positively affects altruism, courtesy, civic virtue and consciousness while does not have any influence on sportsmanship.

Country
Turkey
Keywords

Organizational Citizenship Behavior, SEM, Corporate Reputation

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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green