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Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
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idUS. Depósito de Investigación de la Universidad de Sevilla.
Article . 2020
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Publicidad Institucional [Introducción al Monográfico]

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2009 Spain Spanish Publisher:Universitat Autònoma de Barcelona
Authors: Rey, Juan; Ruiz Collantes, Francesc Xavier; Pineda, Antonio; Pérez, Óliver;

handle: 11441/96341

Publicidad Institucional [Introducción al Monográfico]

Abstract

Este volumen monográfico sobre publicidad institucional constituye la tercera monografía de Questiones Publicitarias. En ella se publican algunos de los resultados del Proyecto de Investigación "Estrategias de comunicación social de los organismos del Estado a través de la publicidad institucional" (referencia SEJ2004-02451), financiado por el Ministerio de Educación y Ciencia (Plan Nacional de Investigación Científica, Desarrollo e Innovación Tecnológica 2004-2007), ejecutado por la Universidad Pompeu Fabra y la Universidad de Sevilla, y cuyo investigador principal ha sido Francesc Xavier Ruiz Collantes.

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Spain
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Publicidad institucional

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green