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Recepção transmidiática : incursões pela Teoria Ator-rede

Authors: Azambuja, Patrícia; Monteiro Leite, Marcio;

Recepção transmidiática : incursões pela Teoria Ator-rede

Abstract

Proponemos aquí un análisis de campo transmedia ambientado en el espacio y el uso del principio de simetría basada en la teoría del actor-red como una herramienta metodológica. Siguiendo la idea de rastreo de conexiones de una escritura etnográfica, el método propone considerar lo social como una categoría de menor base analítica - llamado por adelantado y sin relación con el campo de la experiencia - y como algo más centrado en un proceso continuo. Las prácticas sociales y los medios de comunicación se articulan aquí más allá de los límites humanos (o puramente técnicas), por último, el actor-red se establece no como una entidad fija, sino a través de los flujos en los que el método se describe la propagación de las asociaciones.

Propomos aqui uma análise de campo ambientada em espaço transmidiático, e utilizamos como ferramenta metodológica o Princípio da Simetria com base na Teoria Ator-rede. Seguindo a ideia de rastrear conexões, a partir de uma escrita etnográfica, o método propõe pensar o social menos como categoria de base analítica - posta antecipadamente e desvinculada do campo das experiências - e mais como algo focado no processo contínuo. As práticas sociais e midiáticas são articuladas aqui para além dos limites humanos (ou exclusivamente técnicos), enfim, o ator-rede se estabelece não como uma entidade fixa, mas, através de fluxos com base nos quais o método irá descrever a propagação de associações.

Propose here an analysis of cross-media field set in space, as a methodological tool and use the principle of symmetry based on Actor- Network Theory. Pursuing the idea of tracing connections from an ethnographic writing, the methodology proposes to consider less the social as a category of analytical basis - called in advance and unrelated to the field of experience - and as something more focused on continuous process. Social and media costumes are here articulated beyond human limits (or purely technical), anyway, the actor-network is established not as a fixed persona, but trough flows on which the method will describe the spread of associations.

Country
Spain
Keywords

teoría actor-red, etnografia, Transmídia, Communication. Mass media, Ethnography, Teoría Actor-red, transmedia, P87-96, Teoria Ator-rede, Netnografia, Actor-Network Theory, Cross-Media, Transmedia

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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gold