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La segunda “guerra digital” en España. Causas y consecuencias de una realidad mediática marcada por los intereses económicos

Authors: Labio-Bernal, Aurora; Benítez Eyzaguirre, Lucía;

La segunda “guerra digital” en España. Causas y consecuencias de una realidad mediática marcada por los intereses económicos

Abstract

Han pasado pocos días desde que Telecinco y Cuatro anunciaron su fusión, tras ser permitido este tipo de operaciones por un Real Decreto aprobado en marzo de 2009. La noticia se producía además después de que otras dos televisiones, Antena 3 y La Sexta, dieran a conocer los mismos planes de futuro para ambas cadenas. Todos estos movimientos se incluyen dentro de los cambios que el apagón analógico y la crisis del sector están produciendo en el audiovisual. En nuestro trabajo nos interesa destacar cómo en la última década se han dado las claves y características que han desembocada en la situación actual y que van a modificar la estructura informativa española. Por este motivo, nos interesará estudiar los principales grupos de comunicación que van a ser protagonistas de la llamada “segunda guerra digital”, cuando confluyen una serie de intereses económicos y políticos que marcarán la dinámica mediática española hasta nuestros días.

Few days have passed since Telecinco and Cuatro announced its merger, after this type of operation being allowed by a Royal Decree approved in March 2009. The new also occurred after two televisions, Antena 3 and La Sexta, made known the same plans for its future. All these movements are included in the changes that the switch-off and the crisis in the industry are producing in the audiovisual. In our work we wish to emphasize how some particular features have influenced in the current situation that will change the Spanish information structure. For this reason, we are interested in studying the media groups that will be protagonists of the "second digital war," when economic and political interests come together and make the dynamic Spanish media until today.

Country
Spain
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Keywords

Media Groups, Digital War, Televisión, Switch-off, Television, Apagón analógico, Grupos de comunicación, Guerra digital

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green