The competition that tourist destinations are now facing is constantly increasing the need to gain an understanding of the process according to which these destinations generate consumer satisfaction. But given that consumer behavior is more influenced by disconfirmation of expectations than by satisfaction only the study of emotions must also be included in the traditional research that analyzes the relationship between destination image, quality and satisfaction. The study will analyze the influence of destination image on tourist loyalty for the city of Seville, introducing the cognitive theory of emotions into models that studied the relationship between image, satisfaction and loyalty in order to analyze the effect of expectation disconfirmation on visitors' intended future behavior. Consequently, the study will analyze the applicability of the cognitive -affective -behavioral sequence as it applies to tourist destination loyalty, including the potential moderating effect that certain tourist traits such as gender, previous visits to the destination, or origin may have. The study pursues two primary objectives: first, to study how the model presented works as a whole; and second, to determine whether these relationships show differences according to the moderating variables being analyzed.