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Recolector de Ciencia Abierta, RECOLECTA
Bachelor thesis . 2023
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idUS. Depósito de Investigación de la Universidad de Sevilla.
Bachelor thesis . 2023
License: CC BY NC ND
Data sources: idUS. Depósito de Investigación de la Universidad de Sevilla.
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El impacto del social selling

descriptionPublicationkeyboard_double_arrow_right Bachelor thesis 01 Jan 2023 Spain Spanish
Authors: Viñals Rodríguez, María Teresa;

handle: 11441/143836

El impacto del social selling

Abstract

Mediante el presente trabajo se analizará la influencia de este canal de distribución tan normalizado a día de hoy, desde la definición del concepto pasando por los beneficios que reporta a las empresas y la repercusión que tiene en el comportamiento de compra de los consumidores.

Universidad de Sevilla. Grado en Economía

Country
Spain
Related Organizations
Keywords

Social selling, Ventas, Redes sociales

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green