This study explores changes in the way that Drum magazine constructed manhood from the first edition of 1951 to its sale in 1984. The exploration is undertaken from a feminist post modern perspective that sees gender as a social construct and masculinity as a complex and multifaceted identity that is actively and creatively produced by men in relation to women and through the intersections with other identities such as sexuality, race, class, and ethnicity. I argue that Drum's constructions of the masculinity of black men were infused with both black and white notions of race and sex, informed by both western and African discourses of gender. At times these different discourses were in competition, at other times they were more compatible; together they shaped the representations of manhood found in Drum, which in turn helped legitimise and normalise particular ways of being a man in mid to late twentieth century South Africa.

Bibliography: leaves 163-172.