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Book . 2011
License: CC BY NC
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OpenUCT
Book . 2014
License: CC BY NC
Data sources: OpenUCT
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Internet Marketing: a highly practical guide to every aspect of internet marketing

descriptionPublicationkeyboard_double_arrow_right Book 01 Jan 2011 South Africa English Publisher:Department of Information Systems
Authors: Jones, Alex Trengove; Malczyk, Anna; Beneke, Justin;

handle: 11427/4154

Internet Marketing: a highly practical guide to every aspect of internet marketing

Abstract

This textbook includes 10 chapters. While the first and last chapter are introductory and summative in nature, all other chapters focus on a specific internet marketing tool. This textbook can be used to support an internet marketing course or for self-study by students interested in internet marketing.

Country
South Africa
Related Organizations
Keywords

internet marketing, emarketing, marketing, textbook, information systems

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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