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Doctoral thesis . 2015
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Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010

descriptionPublicationkeyboard_double_arrow_right Doctoral thesis 02 Jan 2015 South Africa English Publisher:School of Management Studies
Authors: Jere, Mlenga Golden;

handle: 11427/10974

Advertising to low-income consumers: portrayals of women in Drum magazine advertisements 1981-2010

Abstract

This research examines the portrayal of women as message sources in advertisements appearing in Drum magazine 1981-2010, an important time period that captures South Africa's transition from Apartheid rule to a time when the equality of women has been recognised more formally.

Country
South Africa
Related Organizations
Keywords

Management Studies

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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