Slow philosophy is gaining support in society and making substantial changes in the way we understand the consumption of goods and services and it is also bringing about change in terms of tourist demand trends. Following this premise, the aim of this paper is to find out the effects of “slowness” on tourism and the potential emergence of a new generation of “slow” tourists. The conclusions include the bounding of the definition of “slow” tourist as a consumer permeable to the genius loci, as opposed to the “repellent” or impermeable to the experience of travelling tourist.