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Archivio istituzionale della ricerca - Università degli Studi di Udine
Conference object . 2023
Full-Text: https://air.uniud.it/request-item?handle=11390/1252265&bitstreamId=c1a94fe2-7e3a-4e29-9afb-c29d51dd92aa
Data sources: Archivio istituzionale della ricerca - Università degli Studi di Udine
Claim

RASCH MODEL IN AGRICULTURE: THE ATTITUDE TOWARDS KIWIFRUIT

descriptionPublicationkeyboard_double_arrow_right Conference object 01 Jan 2023 Italy English Publisher:Institute for Technology and Research (ITRESEARCH)
Authors: IVANA BASSI; ENRICO GORI; LUCA ISEPPI; STEFANIA TROIANO;

handle: 11390/1252265

RASCH MODEL IN AGRICULTURE: THE ATTITUDE TOWARDS KIWIFRUIT

Abstract

The aim of this paper is to show an application of Rasch models to the measure of a latent dimension, as the “attitude towards kiwi”, using the results of a marketing research on the kiwifruit consumption and preference. The results show a good fit of the data to the Rasch model, and the estimated attitude of persons can be used to segment the sample for a greater insight in marketing research.

Country
Italy
Related Organizations
Keywords

Attitude Towards Kiwi, Marketing Research In Agriculture, Measurement Models, Rasch Model, Specific Objectivity

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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