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LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
Book . 2001
License: CC BY NC ND
Data sources: LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
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Comercio electrónico

descriptionPublicationkeyboard_double_arrow_right Book 01 Sep 2001 Peru Spanish; Castilian Publisher:Universidad del Pacífico
Authors: Malca, Oscar;

handle: 11354/76

Comercio electrónico

Abstract

Presenta una introducción a Internet, su origen, evolución y conceptos principales: buscadores, intranet, extranet, etc. así como del comercio electrónico: definiciones, impacto y características. Se divide en nueve capítulos que tratan los siguientes temas: Internet, comercio electrónico, esquemas de seguridad, medios de pago, el marketing en el comercio electrónico, mercados en el comercio electrónico, el proceso de financiación e inversión en las empresas digitales, propiedad intelectual y el comercio electrónico en América Latina y el Perú.

Country
Peru
Related Organizations
Keywords

330, Planificación estratégica, Comercio electrónico, Marketing en Internet

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green