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Plan de marketing para el lanzamiento de un centro especializado en animales silvestres

Authors: Chavez Paredes, Karen Marleni; Morillo Luna, Renatto Roberto;

Plan de marketing para el lanzamiento de un centro especializado en animales silvestres

Abstract

La presente propuesta para el lanzamiento del Centro Especializado en Animales Silvestres identifica la demanda latente e insatisfecha de un espacio académico–científico de animales silvestres para el desarrollo integral de los programas de medicina veterinaria, zootecnia, biología, ecoturismo, ingeniería ambiental, ingeniería forestal, ciencias ambientales, salud pública y demás carreras que incluyan el estudio de fauna silvestre en sus planes de estudio. El centro iniciará sus operaciones con el estudio de una especie muy exótica, los ofidios (serpientes venenosas y no venenosas). A mediano y largo plazo, se buscará crecer a través del desarrollo de productos. A partir del segundo año, se incluirá el estudio de otros reptiles, tales como las iguanas y las tortugas. Para el tercer año, se ampliará al estudio de ranas y lagartos de la selva amazónica peruana.

Trabajo de investigación

Country
Peru
Related Organizations
Keywords

Marketing, Serpientes venenosas, Marketing--Planificación, Fauna silvestre

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    popularity
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    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green