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Instagram i la publicitat de medicaments

Authors: Departament de Salut, Servei d’Ordenació i Qualitat Farmacèutiques, Secció de Vigilància i Publicitat de Medicaments;

Instagram i la publicitat de medicaments

Abstract

Informe sobre l'ús que es pot fer de la xarxa social Instagram per la promoció i informació dels medicaments.

Instagram; Publicidad de medicamentos; Medicamentos publicitarios

Instagram; Publicitat de medicaments; Medicaments publicitaris

Instagram; Medicine advertising; OTC drugs

Country
Spain
Keywords

Publicitat - Medicaments, Xarxes socials, Xarxes socials en línia, HEALTH SURVEILLANCE::Health Surveillance of Products::Drug and Narcotic Control::Pharmaceutical Trade::Drug Publicity, VIGILANCIA SANITARIA::control sanitario de productos::control de medicamentos y estupefacientes::comercialización de medicamentos::publicidad de medicamentos, INFORMATION SCIENCE::Information Science::Communication::Social Networking, CIENCIA DE LA INFORMACIÓN::Ciencias de la información::comunicación::redes sociales

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average