Sustainability has today assumed a centrality in the fashion industry. Conceria Nuvolari is an Italian innovative SME founded in 2009 and specialised in the production and sale of animal leathers. Since 2015 Conceria Nuvolari has been in the search for more sustainable materials, to obtain a leather product that could meet the needs of a transforming market. Indeed, today we observe consumer trends, new technologies and innovative business models helping to lead the future of fashion towards a more sustainable runway. In 2017 Conceria Nuvolari has developed an innovative process to obtain a high-quality leather, named Nature-L®, Chromium free, with low use of heavy metals and biodegradable.A Life Cycle Assessment in compliance with European PEFCR and a Durability Analysis have been carried out, in collaboration with Politecnico di Milano, Innovhub – Stazioni Sperimentali per l’Industria and Larix Italia. Through Life Cycle Assessment the full list of impact categories in the common context of the European Market for Green Products has been evaluated