The valorisation project, oriented to the theme of cultural heritage, fits into a constantly evolving scenario, catching unprepared both the operators of the sector and the whole Italian culture accustomed to de-fending the heritage with public protection measures focused on the institution of constraint. The model is rapidly changing under the im-pulse of community experiences and the effect of national orientations, which are responding to the new role of management of the cultural heritage of the State and of public and private institutions. The Land-sARE transnational project “Landscape architectures in european rural areas : a new approach to the design of local development”, which in-volved seven rural areas between Italy, Germany and Scotland through the cooperation of the LAG , bears witness to this.