Tecnología y mercadotecnia
Tecnología y mercadotecnia
Este eBook busca mostrar un panorama completo de los alcances y beneficios que nos brinda el nuevo “ecosistema”, formado por la tecnología y la mercadotecnia, en un mundo en el cual pareciera imposible estar desconectado de alguno de dichos componentes. La mancuerna mercadotecnia-tecnología se ha integrado a nuestra vida diaria por lo que ser capaces de reconocer dicho fenómeno nos puede facilitar encontrar nuevas oportunidades de desarrollo y crecimiento, como individuos y como sociedad. (Libro editado en el 2013).
Primera edición
Marketing, México / Mexico, Technology--Marketing, Social Sciences, Tecnología, Tecnología--Mercadotecnia, 658.8, Mercadotecnia, HF5415
Marketing, México / Mexico, Technology--Marketing, Social Sciences, Tecnología, Tecnología--Mercadotecnia, 658.8, Mercadotecnia, HF5415
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