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Norwegian Open Research Archives
Master thesis . 2023
Data sources: Norwegian Open Research Archives
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USN Open Archive
Master thesis . 2023
Data sources: USN Open Archive
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Brand Activism Master Thesis

descriptionPublicationkeyboard_double_arrow_right Master thesis 01 Jan 2023 Norway English Publisher:University of South-Eastern Norway
Authors: Marku, Sared; Egholm, Geir;

handle: 11250/3076285

Brand Activism Master Thesis

Abstract

Through this thesis, we will identify the characteristics and defining features that make up BA, providing a clear definition and classification for the phenomena. This will help distinguish it from similar concepts, assist in future research, and provide marketing and corporate managers with a better understanding of the differences necessary for inclusion in their strategic plans and executions.

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Norway
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    selected citations
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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green