As the market of cryptocurrency rises, it is crucial to increase our knowledge and understanding as to why people choose to invest in this rather unknown and risk filled technology. Thus, uncovering reasons why investors engage in cryptocurrency, as well as categorizing their motives, perspectives and investment behaviour, and how external factors may affect these, is of relevance. Appropriately, this thesis combines literature on investment behaviour and gambling behaviour through a correlational analysis, to uncover linkages between the two in light of cryptocurrency investments. Accordingly, the central gambling motives defined by theory: chance of winning, intellectual challenge, mood change, social rewards and the dream of hitting the jackpot, was analysed from empirical data gathered from cryptocurrency investors. The results show that all of the central gambling motives correlated with one or more variables, indicating a presence of gambling behaviour in cryptocurrency investment behaviour. Limitations and further research: the weak dataset caused low reliability and generalisability to the findings, thus prompting the need for a larger sample size, along with analysing the relevancy of the variable age in further research

Master of Science in Business

MSB210