Heart To Heart is a service and interaction design diploma project that explores how design can improve different aspects of blood donation in Norway. Blood is a living material that cannot be made artificially, and patients who need transfusions depend on donors for their treatment. Because blood has a limited shelf life, it is essential that the blood bank continuously receives new donations. Extensive insight work, involving blood donors, non-donors and staff at the Oslo Blood Bank and the Red Cross Blood Program helped us identify eight key findings. These form a basis for a series of design proposals that form a vision for further development of the blood donor experience and system. A user map shows the proposed seamless and meaningful blood donor experience. A detailed overview of the various proposals shows how they add value and contribute towards the underlying need for more donors. The goal of our project is to advance the discussion of digitalization of the Norwegian blood donation system in a user centric direction. In the long term we believe this can provide the blood banks with more donors while preserving blood security and providing the donors themselves with better experiences. Our hope is that we can contribute to shifting the focus from the problems, limitations and technicalities of today towards the possibilities and potential of where the service could be headed.