The topic for this Master thesis is: “To what a degree does the profit model contribute to social inequality and especially the increase of child poverty”. The profit model can be seen as a tool or method for organizing municipal services, linked to New Public Management, business and market models. I want to see if this form of organizing can be linked to the growth of social inequality and child poverty. The background for this topic is my question on how child poverty can be possible in the richest country in the world? What is poverty here in Norway and in Western European countries? In short, this is not a “developing country “type of problem with the acute need for food, clothing and housing. Poverty in our culture gives other outcomes, with a complicated picture that amongst other show that the distribution of wealth and burdens are systematic unevenly distributes in the population. Social inequality is diverse, and regards economy, living conditions, sanitary conditions, health and diet and the standard of living. My focus is the upbringing of children and youth, and what happens in the culprit of inclusion and exclusion. The upbringing is here and now; the children and youth cannot wait. I will look at the profit model, where «business» stands as an ideal model for organizing and governing of public services. This model of organizing has become the most dominant and preferred model in Norwegian municipalities. I have had the possibility to study a municipal organisation – with a special insight into the Helse – og famileenheten in Oppdal. Oppdal is the southernmost municipality in Sør-Trøndelag, a mountain community with approximately 6700 inhabitants. With the framework of the scientific method, this study intends to investigate in depth to find the connection between the profit model and increased social inequality and child poverty, and how this manifests itself in a municipality. This will be done by employing different selected theoretical perspectives based on scientific epistemological procedure, in depth interviews and documented studies. One conclusion based on this is: The profit model alone cannot take credit for the results; it is organizing and systematic cooperation that has proven efficient. The organization of, and cooperation between various services, gives a closer interaction and holistic approach. It proves that in municipal organizations, it is necessary with specialised services, but also cooperation across disciplinary boundaries is absolutely necessary. In municipalities where emphasis is on communication, cooperation and affinity; pulling in the same direction, this model will succeed. The municipal plan for Oppdal has «quality of life» as a measure for all in the municipality, included the socially invulnerable.