The aim of this thesis is to clarify, how airlines balance their exploration and exploitation activities. In this research two factors were reviewed that could have a positive impact on airline performance. The paradigms of organizational ambidexterity as well as exploration and exploitation strategies are also reviewed. Since deregulation the aviation industry has struggled with heavy competition and changing business models. To clarify how airlines balance their exploration and exploitation activities, a content analysis of airlines’ annual reports was made. This thesis concentrates on 42 top performing airline companies. Hypotheses are tested through a longitunal analysis of 30 companies. The principal theories of organizational ambidexterity within airline transportation and tourism industry are reviewed. The positioning of airlines is also clarified. The empirical part of the research was implemented as a content analysis.

Master's thesis in International Hospitality Management