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Norwegian Open Research Archives
Bachelor thesis . 2010
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Sosiale medier i bankbransjen

descriptionPublicationkeyboard_double_arrow_right Bachelor thesis 01 Jan 2010 Norwegian
Authors: Elvevold, Tonje; Danielsen, Snorre; Comtet, Hans;

handle: 11250/143134

Sosiale medier i bankbransjen

Abstract

NORSK: Denne bacheloroppgaven er gitt av Vizeum, et mediebyrå i Oslo. Vizeum har flere kunder fra bankbransjen, og hadde et ønske om å undersøke hvordan de sosiale mediene kunne brukes i denne bransjen. Vi startet med å gjøre en analyse av hvordan de sosiale mediene fungerer generelt, og deretter gjøre en analyse av de relevante forholdene i bankbransjen. Basert på disse to analysene kunne vi drøfte hvordan banker best kan benytte sosiale medier i sin markedskommunikasjon. Rapporten presenterer en veiledning for hvordan banker kan ta i bruk sosiale medier.

Keywords

sosiale medier, bankbransjen, mediemanagement, kundetilfredshet

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
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