Summary: Standard deontic logic features fairly serious so-called ``paradoxes'' (technically: counterintuitive validities). Much energy in deontic logic has been spent on avoiding these ``paradoxes''. We suggest a reformulation of deontic logic in terms of a multi-agent logic, ALX.3, where a ``super-agent'' (think of a legislature) lays down the law of the land and other agents have to follow its rules. In particular, obligations are reformulated in terms of ``preferences'' of the superagent. We can show that our approach avoids the classical ``paradoxes'' of deontic logic, thanks to the properties of the preference operator of ALX.3.