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image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao WSB-NLU Institutiona...arrow_drop_down
image/svg+xml Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao Closed Access logo, derived from PLoS Open Access logo. This version with transparent background. http://commons.wikimedia.org/wiki/File:Closed_Access_logo_transparent.svg Jakob Voss, based on art designer at PLoS, modified by Wikipedia users Nina and Beao
WSB-NLU Institutional Repository
Master thesis . 2007
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Wpływ reklamy telewizyjnej kosmetyków na zachowania konsumenckie

The influence of the TV advertisement of beauty products on consumers behaviour
descriptionPublicationkeyboard_double_arrow_right Master thesis 01 Jan 2007 Poland Polish
Authors: Sajdak Mirosław;

handle: 11199/5779

Wpływ reklamy telewizyjnej kosmetyków na zachowania konsumenckie

Abstract

Celem pracy jest próba określenia stopnia i sposobów oddziaływania przekazów reklamy telewizyjnej na zachowanie konsumentów na rynku kosmetycznym. Zakres czasowy badań dotyczy roku 2005/ 2006, zakres podmiotowy pracy obejmuje konsumentów rynku kosmetycznego ściśle określonej firmy, natomiast zakres przestrzenny pracy został objęty granicami Polski. Dla rozwiązania problemu badawczego wykorzystano literaturę z zakresu reklamy, marketingu, zachowań konsumentów, rynku kosmetycznego jak również wyniki własnych badań przeprowadzonych wśród 50 respondentek.

Country
Poland
Related Organizations
Keywords

reklama kosmetyków, relacje z klientami, kosmetyki AVON, zachowania konsumenckie, działalność marketingowa firmy, reklama telewizyjna

  • BIP!
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    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
Powered by OpenAIRE graph
Found an issue? Give us feedback
selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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