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Analiza strategiczna firmy "Budimex" metodą SPACE

Authors: Franczyk Zenon;

Analiza strategiczna firmy "Budimex" metodą SPACE

Abstract

Metoda SPACE jest wszechstronną metodą analizy strategicznej stosunkowo młodą, powstałą w połowie lat 80 – tych. Jej atutem jest uniwersalizm umożliwiający zastosowanie jej do analizy praktycznie każdego przedsiębiorstwa. Istnieje niewiele praktycznych opracowań analizy przy jej użyciu, a niniejsza praca jest być może pierwszą próbą jej zastosowania do wskazania strategii dla firmy typowo budowlanej. Opracowanie analizy strategicznej tą metodą po raz pierwszy dla konkretnej firmy umożliwia stosunkowo łatwe i szybkie powtarzanie jej w przyszłości, a co za tym idzie kontrole kierunku rozwoju przedsiębiorstwa oraz analizę zagrożeń w przyszłości. Głównym problemem badawczym mojej pracy jest odpowiedź na pytanie; w jakim kierunku powinna zmierzać firma Budimex oraz jakie powinny być sposoby realizacji jej strategii w warunkach wysokiej konkurencji. Celem pracy jest dokonanie analizy strategicznej firmy Budimex metodą SPACE, oraz wskazanie potencjalnego kierunku dalszego rozwoju.

Country
Poland
Keywords

zarządzanie strategiczne, sektor budowlany, Fiema Budimex, metoda SWOT, analiza strategiczna, rynek niemiecki, metoda SPACE, strategia przedsiębiorstwa

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
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