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Master thesis . 2013
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Analiza strategiczna salonu fryzjersko-kosmetycznego BeautyArt

Strategic analysis of the hairdressing-cosmetic BeautyArt saloon
descriptionPublicationkeyboard_double_arrow_right Master thesis 29 May 2013 Poland Polish
Authors: Amanowicz, Kamil;

handle: 11199/2361

Analiza strategiczna salonu fryzjersko-kosmetycznego BeautyArt

Abstract

Przedmiotem pracy jest przeprowadzenie analizy strategicznej salonu fryzjersko-kosmetycznego BeautyArt, aby otrzymać informacje, w jaki sposób można poprawić konkurencyjność salonu oraz utrzymać i pozyskać nowych klientów. Analizę przeprowadzono na podstawie informacji uzyskanych od właścicielek salonu, obserwacji oraz informacji ogólnodostępnych. Metody, jakie wykorzystano w tym celu, wybrane zostały na podstawie znajomości stopnia ich przydatności do zweryfikowania poszczególnych hipotez. Na podstawie otrzymanych wyników jest możliwe opracowanie strategii pozwalającej rozwiązanie problemów salonu fryzjersko-kosmetycznego BeautyArt.

Country
Poland
Related Organizations
Keywords

metody analizy strategicznej, analiza makrootoczenia, analiza mikrootoczenia, analiza strategiczna, analiza przedsiębiorstwa

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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