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Recolector de Ciencia Abierta, RECOLECTA
Article . 2017
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
Article . 2017
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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La educación del deseo : competencia comunicativa, competencia mediática y publicidad

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2017
Authors: Pérez Rodríguez, María Amor; Delgado Ponce, Águeda;

handle: 11162/150564

La educación del deseo : competencia comunicativa, competencia mediática y publicidad

Abstract

Se aboga por incluir en la educación para la competencia comunicativa la alfabetización mediática ya que puede ser un medio para desmontar la invulnerabilidad que provocan los mensajes publicitarios

Biblioteca de Educación del Ministerio de Educación, Cultura y Deporte; Calle San Agustín, 5 – 3 Planta; 28014 Madrid; Tel. +34917748000; biblioteca@mecd.es

Monográfico con el título: El lenguaje de la publicidad en el aula

Resumen basado en el de la publicación

ESP

Keywords

tecnología de la información, publicidad, competencia comunicativa, medios de comunicación de masas, sentido crítico

  • BIP!
    Impact byBIP!
    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green