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Recolector de Ciencia Abierta, RECOLECTA
Article . 2003
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Recolector de Ciencia Abierta, RECOLECTA
Article . 2003
Data sources: Recolector de Ciencia Abierta, RECOLECTA
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Els anuncis de la televisió : identitats femenines, identitats masculines

descriptionPublicationkeyboard_double_arrow_right Article 01 Jan 2003
Authors: Guarro Picart, Beatriu; Pons, Lídia; Molina, Caterina;

handle: 11162/11891

Els anuncis de la televisió : identitats femenines, identitats masculines

Abstract

Este artículo se propone reflexionar sobre los contenidos de los anuncios de televisión. Se hace a partir de la revisión de unos ciento veinte spots emitidos durante la campaña de Navidad y Reyes de 1990-1991 y el inicio de la temporada de otoño de 1992. Se atiende sobretodo la situación comunicativa y algunos aspectos lingüísticos para comprobar cómo la publicidad construye las identidades femeninas y masculinas a través de estereotipos diferentes. También se apuntan algunas repercusiones cognitivas y emotivas.

Resumen de las autoras en catalán

ESP

Keywords

lingüística aplicada, diferencia de sexo, publicidad, medios de comunicación de masas, identidad

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green