Opublikowano w: "Obszar jako produkt turystyczny", red. nauk. Kazimierz Pieńkos The area as a tourist product is then, a conglomerate of various, sometimes very different elements. They may be considered at several levels. These are: - heritage – nature, culture, hgistory, economy etc., - infrastructure – hospitality industry: accommodation, catering, tourist information etc., - added value – symbolic attributes bringing about tourists’ psychological satisfaction: image of the area, its stereotypes, main idea of the product, its name, logo, promotion etc., - organization and management.