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LAReferencia - Red Federada de Repositorios Institucionales de Publicaciones Científicas Latinoamericanas
Master thesis . 2020
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Cerveza Riher Trigo

descriptionPublicationkeyboard_double_arrow_right Master thesis 21 Sep 2020 Peru Spanish; Castilian Publisher:Universidad de Piura
Authors: Hernández Flores, Romina Consuelo; Rivera Palacios, Claudia;

handle: 11042/4607

Cerveza Riher Trigo

Abstract

El presente trabajo de investigación expone la situación en la gerencia de Trade Marketing región Centro como parte del área comercial en la empresa BARTIKA, dedicada al negocio cervecero. Se presenta la situación del mercado cervecero y una descripción de la empresa en términos de su historia y organización. También se presenta la situación de la cerveza Riher Trigo y la evolución del mercado en el que compite.

Country
Peru
Related Organizations
Keywords

Riher Trigo -- Estudio de casos, Cerveza -- Distribución -- Estudio de casos, Trade Marketing -- Estudio de casos, http://purl.org/pe-repo/ocde/ford#5.02.03, Canales de comercialización -- Estudio de casos

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    selected citations
    These citations are derived from selected sources.
    This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 0
    popularity
    This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
    		 Average
    influence
    This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
    		 Average
    impulse
    This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
    		 Average
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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
0
Average
Average
Average
Green