End of Project Report The overall aim of the SPRITE project was to analyse and develop the potential for better integrated tourism (IT) in the lagging rural regions of Europe. “Integrated rural tourism” is tourism, which is directly and positively linked to the economic, social, cultural and natural resources in the rural region in which it takes place. It seeks to make optimal use of these resources. It is basically a perspective or an approach to tourism development, which is sensitive to the nature of local resources and traditions and to the opportunities for sharing in the benefits of tourism development. In Ireland work on the project was shared between Rural Economy Research Centre of Teagasc, who held responsibility for the study of one selected region referred to as the North Midland Counties, and the Department of Geography at NUIG, who analysed the Western Region. This report is predominantly concerned with the work done by staff of Rural Economy Research Centre in the North Midland region. European Union