Kreativita, inovace a organizační kultura
Kreativita, inovace a organizační kultura
This thesis focuses on defining concepts of creativity and innovation in business context. It analyzes methods which may lead to enhancement of creativity in order to increase value of business for customer as well as to develop the business itself. This work also includes real application of selected methods on management of cafe Dobra zastavka in Brno, Czech Republic.
Diplomová práce se zaměřuje na vymezení pojmů kreativita a inovace v podnikání. Zabývá se metodami, které mohou vést k rozvoji tvořivosti tak, aby návrhy a inovační nápady vedly ke zvyšování hodnoty pro zákazníka a rozvoji podnikatelské jednotky. Obsahuje praktickou aplikaci vybraných metod na příkladu provozu kavárny Dobrá zastávka v Brně.
A
- Brno University of Technology Czech Republic
creative techniques, inovace, hodnota pro zákazníka, creative personality, kreativita, innovative organization, innovation, kreativní osobnost, value for customer, obstructions of creativity, proinovační firemní kultura, kreativní techniky, překážky tvořivosti, pro-innovative organizational culture, inovativní organizace, creativity
creative techniques, inovace, hodnota pro zákazníka, creative personality, kreativita, innovative organization, innovation, kreativní osobnost, value for customer, obstructions of creativity, proinovační firemní kultura, kreativní techniky, překážky tvořivosti, pro-innovative organizational culture, inovativní organizace, creativity
selected citations These citations are derived from selected sources.This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).0 popularity This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.Average influence This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).Average impulse This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.Average
Citations provided by BIP!Popularity provided by BIP!