
handle: 10953.1/4275
[ES] El presente trabajo tiene como objetivo primordial estudiar la responsabilidad social corporativa en cada una de las universidades de Andalucía. Para esto, en un primer momento, se ha creído conveniente delimitar tanto el concepto de Responsabilidad Social Corporativa, junto con los pilares básicos y los grupos de interés afectados, como el concepto de Responsabilidad Social Universitaria. Debido a las notables diferencias apreciables entre cada una de las entidades, tanto por antigüedad, como por propiedad, públicas o privadas, hemos podido enmarcar las distintas actuaciones en materia de responsabilidad social corporativa y, a su vez, a las entidades en sí en función del nivel de implicación. Por tanto, este análisis nos ha permitido diagnosticar la situación actual de cada universidad y la variedad de actuaciones que desarrollan en cada uno de los campos que conforman los pilares básicos de la Responsabilidad Social Corporativa.
[EN] The present work has as basic aim study the corporate social responsibility in each of the universities of Andalucía. For this, in the first moment, it has believed suitably to delimit so much the concept of Corporate Social Responsibility, together with the basic props and the affected groups of interest, as the concept of University Social Responsibility. Due to the notable valuable differences between each of the entities, so much for antiquity, since for property, public or private, we could have framed the different actions as for corporate social responsibility and, in turn, to the entities in yes depending on the level of implication. Therefore, this analysis has allowed us to diagnose the current situation of every university and the variety of actions that they develop in each of the fields that shape the basic props of the Corporate Social Responsibility.
5311.05, Marketing
5311.05, Marketing
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