Numerous destinations have always sought to differentiate themselves from each other through their cultural heritage. However, in their search for authenticity, many end up developing similar strategies which results in them becoming carbon copies of one another. In recent years, the saturation of cultural tourism has given rise to a new method, experiential tourism. Tourists no longer seek to simply disconnect from the routine of daily life and relax, but actively look for unique and significant experiences through which they can learn and grow. Literary tourism possesses an enormous potential to create unique and original experiences. In the following thesis, the bases of experiential and literary tourism have been examined, and through the carrying out of a case study where similar examples have been studied, a literary route within the framework of experiential tourism has been proposed.

Los destinos siempre han buscado diferenciarse a través del patrimonio cultural. Sin embargo, en la búsqueda de la autenticidad, muchos de ellos han acabado desarrollando estrategias similares, haciendo que finalmente todos parezcan lo mismo. En los últimos años, la saturación del turismo cultural ha dado paso a una nueva modalidad, el turismo experiencial. Los turistas ya no solamente buscan desconectar de la rutina y descansar, sino que aspiran a vivir experiencias singulares y significativas, con las que aprender y desarrollarse. El turismo literario posee un enorme potencial para crear experiencias originales y únicas. En el presente trabajo, se han analizado las bases del turismo experiencial y del turismo literario, y a través de un estudio de caso donde se han estudiado ejemplos similares, se ha llevado a cabo una propuesta de ruta literaria enmarcada dentro del turismo experiencial.