
handle: 10953/4707
The present research work focuses on the study of the determining factors for the adoption of Information Technology and Communication tools with objectives trade in second-degree olive cooperatives in Spain. The Spanish olive sector leads world olive oil production, however, has significant trade problems that put the profitability of producers at risk. This is a problem historically linked to this sector. In this sense, second-degree cooperativism saves one of the obstacles to its commercial advancement frequently pointed out by the literature on the olive sector, which is the lack of concentration. and integration of the offer. In order to achieve the objective established in this research work. The fuzzy set Qualitative Comparative Analysis (fsQCA) methodological technique was used. The results obtained indicate that the degree of technological innovation is favored by the intensity cooperative integration, ICT training for employees, the commercial importance of the sector exterior, the offer of ecological products within the range of products of the cooperative and the degree of commitment of the cooperative regarding the actions of Corporate Social Responsibility (CSR).
Innovación, SOCIAL SCIENCES::Business and economics, SOCIAL SCIENCES, 330, Internacionalización, Cooperativismo segundo grado, Responsabilidad Social Corporativa (RSC), Integración, Formación, Aceite de oliva, Producción ecológica
Innovación, SOCIAL SCIENCES::Business and economics, SOCIAL SCIENCES, 330, Internacionalización, Cooperativismo segundo grado, Responsabilidad Social Corporativa (RSC), Integración, Formación, Aceite de oliva, Producción ecológica
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