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Part of book or chapter of book . 2002
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Diario médico : análisis de una empresa informativa especializada en prensa sanitaria

Authors: Rico Jerez, Marta;

handle: 10952/71

Diario médico : análisis de una empresa informativa especializada en prensa sanitaria

Abstract

El presente libro tiene como finalidad unir dos campos tan distantes como son comunicación y salud, debido a que, normalmente, entre los profesionales de estos ámbitos se produce una distorsión en el proceso comunicativo por la incomprensión del lenguaje empleado. Sin embargo, este distanciamiento puede desaparecer, lo que se puede comprobar al analizar un medio como Diario Médico, publicación que se ha convertido en líder dentro de su sector. Por tanto, esta monografía pretende ser una apuesta, dentro del mundo académico, por el acercamiento de los profesionales de la Salud a los profesionales de la Comunicación, y viceversa. No se debe olvidar que si hay algo importante en esta vida es la salud, aspecto por el que también deben velar los comunicadores.

Ciencias de la Comunicación

Medicina

Country
Spain
Keywords

Prensa sanitaria, Comunicación y salud

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
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popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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