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Other literature type . 2017
License: CC BY
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Cyclical effects of advertising on hotel sales, risk and return [Summary]

descriptionPublicationkeyboard_double_arrow_right Other literature type 17 Aug 2017 United States English Publisher:Virginia Tech
Authors: Ming, HsiangChen;

handle: 10919/78713

Cyclical effects of advertising on hotel sales, risk and return [Summary]

Abstract

This study examines the effects of advertising expenditure on Taiwanese hotel sales (and profitability), risk and returns. It further tests whether the effects of advertising expenditure on hotel sales (and profitability) risk and returns rely on the business cycle condition.

Pages 169-179

Country
United States
Related Organizations
Keywords

Hotel sales, Risk, Advertising, Business cycle, Returns

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selected citations
These citations are derived from selected sources.
This is an alternative to the "Influence" indicator, which also reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Citations provided by BIP!
popularity
This indicator reflects the "current" impact/attention (the "hype") of an article in the research community at large, based on the underlying citation network.
BIP!Popularity provided by BIP!
influence
This indicator reflects the overall/total impact of an article in the research community at large, based on the underlying citation network (diachronically).
BIP!Influence provided by BIP!
impulse
This indicator reflects the initial momentum of an article directly after its publication, based on the underlying citation network.
BIP!Impulse provided by BIP!
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